Before starting a marketing campaign, the basics have to be in order. This means: your website, Google and social media channels have to be set up.
Through the online analysis we look at the proposition and distinctiveness. We map the customer journey and pay attention to the recognisability of the channels. Our specialists look at three different parts in the online analysis:
When making and reporting on these analyses, we look at the tone of voice; how is the target audience spoken to on different channels? Does the customer encounter obstacles? If so, which ones are they? And how can these obstacles be removed?
Through our “online MOT” we check if your channels of communication are set up optimally.