Through geotargeting you can advertise on national websites. It offers the possibility to select the region in which you want people to see the ad, up to a radius of 20 metres.
Geotargeting can be done based on province, town or city, or postal code. You can also target more specifically by entering the address of your location and adding a kilometer radius. If you want to be visible in a very small area, you can even enter longitude and latitude. GPS gives you accuracy up to about 20 meters.
For franchises and companies with multiple locations, using dynamic geotargeting is ideal. Through dynamic geotargeting you can set up a uniform, national campaign with a local/regional customer journey for each location. Every branch gets its own message in the banner, that will make it recognisable.
We do this for VBO Makelaar (real estate), Bosch Car Service, Goodyear Dunlop, State of Art, Johnny’s Burgers and more. Below you can find different examples of local messages in one banner.
Branch: Breeland Rotterdam
Branch: Knook Breda
Branch: Land Rover Maastricht
Franchise: Harry’s Vuurwerkhal
Franchise: Master Fireworks
Region: DEN HAAG
Franchise: Hubo Vuurwerk
Jacob - Managing Partner
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