Dynamic geotargeting: national campaign, local customer journey

Dynamische geotargeting New Sales Company

Through geotargeting you can advertise on national websites. It offers the possibility to select the region in which you want people to see the ad, up to a radius of 20 metres.

Our Approach

Geotargeting can be done based on province, town or city, or postal code. You can also target more specifically by entering the address of your location and adding a kilometer radius. If you want to be visible in a very small area, you can even enter longitude and latitude. GPS gives you accuracy up to about 20 meters.

Dynamic geotargeting

For franchises and companies with multiple locations, using dynamic geotargeting is ideal. Through dynamic geotargeting you can set up a uniform, national campaign with a local/regional customer journey for each location. Every branch gets its own message in the banner, that will make it recognisable.

We do this for VBO Makelaar (real estate), Bosch Car Service, Goodyear Dunlop, State of Art, Johnny’s Burgers and more. Below you can find different examples of local messages in one banner.

 

Jaguar Land Rover Nederland

Branch: Breeland Rotterdam
Region: ROTTERDAM

  • Name of branch in banner
  • Op mouse over address and map
  • Geotargeting based on postal codes in region
  • Click out to dealership landing page (try clicking!)
  • Budget: high

Jaguar Land Rover Nederland

Branch: Knook Breda
Region: BREDA

  • Name of branch in banner
  • Op mouse over address and map
  • Geotargeting based on postal codes in region
  • Click out dealership landing page (try clicking!)
  • Budget: high

Jaguar Land Rover Nederland

Branch: Land Rover Maastricht
Region: MAASTRICHT

  • Name of branch in banner
  • Op mouse over address and map
  • Geotargeting based on postal codes in region
  • Click out dealership landing page (try clicking!)
  • Budget: low

Electronic Partners Nederland

Franchise: EP:Schalkwijk
Region: IJSSELSTEIN

  • Name of franchise in banner
  • Click out to franchise landing page (try clicking!)
  • Geotargeting based on postal codes within area
  • Target audience targeting based on Whize consumer profiles
  • Budget: evenly distributed

Electronic Partners Nederland

Franchise: EP:Swaak
Region: LEIDEN

  • Name of franchise in banner
  • Click out to franchise landing page (try clicking!)
  • Geotargeting based on postal codes within area
  • Target audience targeting based on Whize consumer profiles
  • Budget: evenly distributed

Electronic Partners Nederland

Franchise: EP:Boelaars
Region:ROTTERDAM

  • Name of franchise in banner
  • Click out to franchise landing page (try clicking!)
  • Geotargeting based on postal codes within area
  • Target audience targeting based on Whize consumer profiles
  • Budget: evenly distributed

Vuurwerkmania

Franchise: Harry’s Vuurwerkhal
Region: KAMPEN

  • Name of franchise in banner
  • Location noticeably positioned
  • Click out to franchise landing page (try clicking!)
  • Radius of 25 kilometers around franchise
  • Budget: evenly distributed

Vuurwerkmania

Franchise: Master Fireworks
Region: DEN HAAG

  • Name of franchise in banner
  • Location noticeably positioned
  • Click out to franchise landing page (try clicking!)
  • Radius of 5 kilometers around franchise
  • Budget: evenly distributed

Vuurwerkmania

Franchise: Hubo Vuurwerk
Region: EMMER-COMPASCUUM

  • Name of franchise in banner
  • Location noticeably positioned
  • Click out to franchise landing page (try clicking!)
  • Radius of 15 kilometers around franchise
  • Budget: evenly distributed

New Sales Company - Jacob Poortinga

More info?

Jacob - Managing Partner

“Achieving your goals, that is what we do. To achieve this, aligning your brand and sales goals is key. That is our specialty! Want to know more? Do not hesitate to e-mail or call!”

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