A campaign strategy translates your objectives into valuable contact moments with your target audience. We elaborate on this strategy in a concrete media plan, in which we determine the means with which your objectives will be met.
In a strategic media plan, the most important part is getting the right story, to the right audience, at the right moment, through the right channels. We know exactly where your target audience is online and how to reach them. Together we will go through the following steps:
Before we execute the strategy and media plan, we have to make sure the basics are in order. The website and social media channels have to be active and up to date. Furthermore, content on these channels has to convey the business proposition for recognisability.
To determine whether or not a campaign positively influenced your brand awareness, we have to do research. A zero measurement before your campaign and a measurement of the effect size after your campaign.
Marketing and media channels are integrated and matched to facilitate an optimal conversion process.
Jacob - Managing Partner
“Achieving your goals, that is what we do. To achieve this, aligning your brand and sales goals is key. That is our specialty! Want to know more? Do not hesitate to e-mail or call!”
Cookie dough & crispy cookie (discover the story)
“New Sales Company has been assisting us since 2017. They take care of the entire company’s marketing and the telemarketing team follows up on new leads. The goals for Meerdervoort are set very high. The strength of New Sales Company lies within the branding of Meerdervoort and the great personal contact with the prospects and clients. With our ambitions the contact moments between us and New Sales Company are not always within office hours. Their benevolent response shows flexibility and a service-oriented attitude. Keep up the good work!”