Campaign strategy

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Campagnestrategie - New Sales Company
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A campaign strategy translates your objectives into valuable contact moments with your target audience. We elaborate on this strategy in a concrete media plan, in which we determine the means with which your objectives will be met.

Our Approach

In a strategic media plan, the most important part is getting the right story, to the right audience, at the right moment, through the right channels. We know exactly where your target audience is online and how to reach them. Together we will go through the following steps:

1. The basics

Before we execute the strategy and media plan, we have to make sure the basics are in order. The website and social media channels have to be active and up to date. Furthermore, content on these channels has to convey the business proposition for recognisability.

2. Research

To determine whether or not a campaign positively influenced your brand awareness, we have to do research. A zero measurement before your campaign and a measurement of the effect size after your campaign.

3. Media plan

Marketing and media channels are integrated and matched to facilitate an optimal conversion process.

New Sales Company - Jacob Poortinga

More info?

Jacob - Managing Partner

“Achieving your goals, that is what we do. To achieve this, aligning your brand and sales goals is key. That is our specialty! Want to know more? Do not hesitate to e-mail or call!”

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