Unique, relevant and motivating. That is the power of a strong brand. To position a brand, we look at the emotional and functional reasons that motivate the target audience to choose your brand. We dive into the target audience’s collective brain and search for the desired reputation of the brand. By doing this, we develop a strong brand positioning that is future-proof.
We jointly develop the brand positioning in workshops. We look at the current position of the brand to determine what the desired position is. What do you want to be, for whom? That is the major question. Together we look at opportunities in the market and your region.
Which target audience do you want to activate and what are their needs, problems and/or interests?
Advantages that a brand has to offer to be a serious provider in the market, but are not distinctive to the brand.
What makes your brand unique and sincere? Which advantages do you offer as a brand?
Dirk - Business Development & Strategy
“What do you want to project as a brand or an organisation, which advantages do you want to offer and who do you want to make happy? Want to know more? Send me a message or call now!”
Double Dark & Seriously Dark (discover the story)
“Online marketing is complex, especially for a small organisation like ours where we have to do so many things at the same time. Therefore it’s important to have a knowledgeable and trustworthy agency. New Sales Company unburdens us in many ways and that is amazing. A small and agile agency, short lines of communication, personal contact and always quick to respond to our – sometimes probably silly – questions.”