DutchLease is a subsidiary of Volkswagen Pon Financial Services, the largest Automotive financier of the Netherlands and the second biggest lease company of the Netherlands.
How can we get more exposure for our Full Operational lease product? DutchLease has determined that their primary goals are: generating traffic, making quotes for lease products and sharing information with prospects.
We started the campaign with radio commercials on BNR (Business News Radio) and with billboards (Digital Out Of Home). Immediately there was a significant increase of 24% in search traffic with the word DutchLease. There was also an increase in visitors to the website and a conversion rate between 2% and 3%. Direct sales were higher than during the same period the year before.
Due to the collaboration of DutchLease, Studio QKLQ and New Sales Company this campaign was very successful for all concerned.
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