Rijksmuseum Muiderslot, built in 1285, is a beautiful moated castle: square shaped and with a draw bridge, four towers, battlements and embrasures. But how do we attract a younger generation to the castle?
It was a challenge to develop a proposition that ensures that the current group of visitors keeps coming to Muiderslot and at the same time attracts a new target audience to the castle.
After conducting a Brand Audit and determining the Brand Mission we developed a strategic marketing and communication plan. A plan with the right content, the right media channels and emphasis on the agenda and programming. Now Muiderslot is ready for their new target audience.
“Online marketing is complex, especially for a small organisation like ours where we have to do so many things at the same time. Therefore it’s important to have a knowledgeable and trustworthy agency. New Sales Company unburdens us in many ways and that is amazing. A small and agile agency, short lines of communication, personal contact and always quick to respond to our – sometimes probably silly – questions.”
Arend - New Business Specialist, Copywriter & Photographer
Besides being a New Business Specialist, he is also a comedian. Jack of all trades and an experienced writer and photographer. Creative and always full of good ideas for our clients. Responsible for market research.
Red Velvet & Cooky Dough (discover the story)